On-Brand Strategies: Developing and Enforcing Distinctive Brands

Strong brands are an essential component of any successful business. In today’s crowded marketplace with consumers more distracted than ever by a constant stream of content, your company’s brand is key to differentiating you from your competitors. Across all industries and company sizes, your company’s brand is its public face, and in most cases, the first touchpoint with potential customers. Whether your company is a well-established business with multiple product or service offerings, a start-up, or something in between, it is imperative that you thoughtfully develop your brands and protect the valuable goodwill created by their use over the long term.
 
During this presentation, David Kramer, John Nading and Erin Napoleon, attorneys in Buchanan's trademark group, provided value-focused strategies for developing, monetizing, and enforcing your brand, from inception through expansion nationally and internationally, and beyond.

View the webinar here or below.